Project · Promenade
01 · The project
Thirteen apartments at 31 Abbott Street, Sandringham, steps from the beach and the village. Rothelowman architecture, John Patrick landscaping. A boutique building given the same apparatus as a tower — display suite, press schedule, direct mail, hoarding and its own site.
Thirteen apartments at 31 Abbott Street, steps from Sandringham beach, the village and the station.
Architecture by Rothelowman - dark steel against light slate cladding, upper level set back on a podium.
Landscaping by John Patrick Landscape Architects.
INPG as development partner; creative by Earl.St.
Marketed with a flipbook, press advertising at quarter, half and full page, direct mail, hoarding, signboard, EDM, letterbox drops and a display suite.
02 · Photographed
One photograph opens the section whole, then breaks into the eighteen it was made of.
The townhouses and their interiors, the village they sit in, and the bay at the end of the street.
13 apartments, sold out.
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