Project · The Hive
01 · The project
Forty-one rooftop townhouses above a Victoria Street shopping centre in Abbotsford. Every one went to an owner-occupier, found by research inside a ten-kilometre radius rather than waited for.
41 two-storey townhouses in a rooftop enclave above a two-storey shopping centre on Victoria Street.
The centre houses Woolworths, Aldi and specialty shops.
Sold out in 2009, every one to an owner-occupier - no investors.
Buyers were targeted by market research to key buying groups within a 10km radius.
Covered in Domain, 9 May 2009.
02 · Photographed
One photograph opens the section whole, then breaks into the eighteen it was made of.
The building and its homes, and the neighbourhood around it — the food, the lanterns, the river, and the city at the end of the street.
41 townhouses, sold out.
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