Project marketing
Project marketing
For developers · Melbourne
We're a project marketing team for developers who want more than a display suite and a brochure — and a track record to back it up.
01 · Track record
Years of selling off the plan residential property in Melbourne, exclusively for developers whose buildings we were willing to put our name to. Four of the eight below were for the same developer, over twelve years.
Thirteen apartments at 31 Abbott Street, Sandringham, steps from the beach and the village. Rothelowman architecture, John Patrick landscaping. A boutique building given the same apparatus as a tower — display suite, press schedule, direct mail, hoarding and its own site.
Caulfield Heath, then Caulfield Village — 845 apartments on one site in two stages, beside the racecourse. Beck won the site against Lendlease and Mirvac, then appointed us to sell it. Both stages sold out over nine years, and stage two only happens if stage one goes well.
A building with a photographic artwork for a façade — two girls, one under a birdcage — and interiors hung like a gallery. Not everything we sell is conventional stock.
Sixty-five apartments and fifteen townhouses on a Yarra River frontage at Alphington, bushland on three sides and a handful of kilometres from the city.
One and two bedroom apartments over five levels on Dow Street, Port Melbourne, with an atrium courtyard and direct access through to Bay Street.
Fourteen floors on St Kilda Road. Architecture by Fender Katsalidis, with the clubhouse and foyer by Claudio Silvestrin, who designs Armani's stores. We sold ninety per cent of it in thirteen weeks.
Forty-one rooftop townhouses above a Victoria Street shopping centre in Abbotsford. Every one went to an owner-occupier, found by research inside a ten-kilometre radius rather than waited for.
Student accommodation for the University of Melbourne at Carlton, built out over six stages and opened by the Premier of Victoria in 2001. Sold through domestic and international intermediaries.
That's 1,999 homes sold.Yours makes it 2,000.
02 · Approach
We only take on residential developments that offer quality, value and state-of-the-art features. That filter protects buyers — and it protects you, because the buyers we've sold to before trust what we bring them.
Our exacting standards mean purchasers receive comprehensive and accurate information, and can make an informed decision rather than a hopeful one. Fewer fall-overs before settlement.
A building is only ever as good as the people putting it up. We look at what you have finished, not what you have promised.
Where something is still being resolved, we say so. It is why our buyers believe the rest of it.
The sale is the beginning of the relationship, not the end of it — and settlement is the number that actually matters to you.
03 · How we sell now
Accountants, financial planners, mortgage brokers, buyers' agents and international property groups who have been selling Address projects for twenty years. We train them, report to them, and they bring us buyers who arrive already advised.
A media plan ends when the budget does. Our advisers were selling our projects before yours and will be selling them after — which is why a launch starts with people already in the room.
Adviser nights for groups of twenty to a hundred at your display. Seminars and workshops for each adviser's own staff. Someone who understands the building sells it better than an advertisement does.
Weekends, or seven days a week through a launch — whatever the project logistics need. On the most recent Caulfield stage we were open seven days for every building release.
Reservation form, deposit into trust, seven-day reservation period, contracts issued, amendments co-ordinated between both sides, trust receipts issued. You are not chased for any of it.
Every purchaser's reservation, contract, deposit and settlement status in one system — so a report tells you where each apartment actually is, not how the campaign feels.
Construction updates go out through the adviser network, so purchasers stay informed and ready to settle. A sale that does not settle is not a sale.
Proof, not a claim
This website is the evidence. We built it ourselves.
Every part of this site — the design, the code, the hundred hand-made characters walking across our landing page — was produced by our own principal working with AI, in weeks rather than months, without an agency in between.
That is the same capability we bring to a project — and it is what lets a network this size be run by a team this small. When you need a microsite, a campaign, a render set or a change at five o'clock on a Friday, it is made by the people you are already talking to.
The building is the hard part.Selling it shouldn't undo that.
04 · The team
The two partners you'll deal with directly, and the two people behind them.
Glenn Brearley
Partner
Twenty years a partner, and twenty co-ordinating residential sales for the Beck family. Over 2,000 properties sold for developers.
Ashley Sinnott
Partner
Twenty-five years in property and a licensed estate agent. Runs the group's operations, and built the site you're reading.
Veronica Murphy
Sales Manager
Twenty-five years in property, and a licensed estate agent. Over 100 sales at Caulfield Village alone.
Marini Moses
Office Manager
Twenty years running the office, the books and the numbers behind every campaign.
05 · The AI team
Not software we bought — roles we built. Each one has a written brief, a named limit and a person who signs off its work. None of them sends, publishes or decides anything. Click any face for its full brief — the list of what it will not do is the part worth reading.
Status is marked honestly. In service means that role has done checkable work on this website — Jack, Agnes, Isaac and Diana. In build and Concept mean exactly what they say.
06 · Talk to us
Tell us roughly where you are and we'll come back with something relevant — not a capability deck.